Design Asylum

Fuel Calculator

Set a customer target and a timeline. See the media and influencer fuel it takes to get there.

Industry

Loads typical benchmarks you can override

Your target

What you want, and by when

Customers to acquire5,000

100type an exact number below100K

Timeline5 months

1 month48 months

Unit economics

What an order is worth and how efficiently each channel sells

Average order valueper purchase

₹

Meta ROAS i2.2x

CAC ₹318 per customer

Influencer ROAS i5.0x

CAC ₹140 per customer

Channel split85% ads · 15% influencers

100% influencers100% ads

Reality check

Optional. Test what you can actually spend

Budget you can spend per monthon ads

₹

We'll check if that hits the target in time. Leave at 0 to skip.

Include our monthly retainer in the total

Total fuel required · Skincare

₹0

Fuel goes to Meta and creators. Our fee is separate.

Meta ads ₹0 Influencers ₹0

Meta ads

₹0

₹0/mo · CAC ₹0

Influencers

₹0

₹0/mo · CAC ₹0

Pace

customers per month

Revenue generated

₹0

blended CAC ₹0

Add a monthly budget in step 4 to test whether this is reachable in time.

Growth fuel (media + influencers)₹0

Subtotal₹0

Add tax

Total payable₹0

No tax added

How this works: Customers are split by the channel slider. Spend per channel = customers × AOV ÷ ROAS. Fuel is paid to platforms and creators; the retainer is our fee, kept separate.

Skincare defaults: research-backed

Where the defaults come from

Skincare presets use our India D2C research (SocioLabs, Aurtos, InfluenceFlow, Storyboard18): launch Meta ROAS ~2.2x, influencer ROI ~5x, 85/15 ads-to-influencer split. EdTech, Fashion and Food are editable starting points, not researched figures yet. Custom lets you enter your own. Override any number on the left.